Latest
Insights.

Creative Testing with AI: What Actually Changes

AI is changing creative testing in advertising, but not the way most people think. A practical guide to better stimuli, more directions tested, and smarter decisions.

Strategy

Creative Testing Best Practices

Practical best practices for creative testing in advertising. What produces useful data, what quietly undermines it, and how to avoid the most expensive mistakes in the process.

Using AI Animatics to De-Risk Big Ad Campaigns

Strategy

Using AI Animatics to De-Risk Big Ad Campaigns

How global brands and agencies are using AI-powered test commercials to validate creative concepts before committing to expensive production and media spend.

Case Study

4 min read

Pre-Concept Consumer Testing Benefits

Examining case studies that explore the tangible benefits of pre-concept consumer testing before significant production spend.

Localisation

Process deep dives on adapting campaigns across markets, from face-swap technology to full localisation workflows.

Deep Dive

Face-Swap Localisation for Advertising

How AI face-swap is used to localise video ads across ethnic markets without reshooting. Process, quality, turnaround, and practical considerations for agencies and brands.

Process

The Ad Localisation Process

How the ad localisation process works for global campaigns. Traditional and AI methods compared, with real cost benchmarks, QC advice, and practical lessons from production.

Production

Guides, comparisons, and practical advice on animatic production, storyboarding, and choosing the right partner.

Guide

14 min read

How to Make an Animatic

Everything you need to know about making an animatic for advertising. Traditional and AI methods, step-by-step process, tools, costs, and hard-earned production lessons.

From Script to Screen: A Step-by-Step AI Animatic Workflow

Process

14 min read

From Script to Screen: A Step-by-Step AI Animatic Workflow

A practical guide to the AI animatic production process - from initial brief through to research-ready deliverables - with real timelines and expert tips.

Comparison

Traditional Animatics vs AI Animatics

A complete guide comparing traditional sketch animatics with AI-powered alternatives. Everything brands need to know about animatics production for advertising.

AI Storyboard to Animatic: A Practical Guide

Process

AI Storyboard to Animatic: A Practical Guide

How to turn storyboards into polished animatics using AI. A step-by-step walkthrough of the process, from rough boards or just a script to finished moving content.

Best Tools and Workflows for AI Storyboard Creation

Guide

Best Tools and Workflows for AI Storyboard Creation

A comprehensive guide to AI-powered storyboarding tools transforming how brands approach ad testing, concept testing, and commercial testing workflows.

Guide

Animatic Production Company UK: A Candid Guide

How to choose an animatic production company in the UK in 2026. What's changed, what to ask, and how to tell whether an AI claim is real or decorative.

Industry Insight

AI Commercial Production in the UK

Every production company claims to use AI now. Here is how to tell which ones mean it. A practical guide to AI ad production in the UK: what works, what doesn't, and what it costs.

AI Production for Market Research Overview

Industry Insight

5 min read

AI Production for Market Research Overview

An overview of how AI production is transforming market research methodologies. Written by the founder of Myth Group.