The team behind
your AI animatics.
We are a specialist AI production team focused on creating realistic pre-visualisations for research and consumer testing.
Part of the Myth Group
Myth Labs is a highly specialised AI-production department that grew out of Myth Studio, an animation studio in London. After Myth Studio created a single AI-animatic in 2024 as part of a larger project, the value of this new technology for market stimulus testing was immediately apparent.
Since then, Myth Labs has created over 120+ animatics and worked with some of the biggest consumer goods brands. Through experience, research and development of our processes, the Myth Labs team understands how to deliver AI-video for consumer testing at speed and at scale.
Why Myth Labs?
We are AI specialists with the expertise and backing of a full animation production studio.
High level creative understanding
We're humans, not robots. We can understand your brief and make sure the correct emotions are conveyed, the pacing feels right, and the creative has the intended effect.
Creative that connects emotionally.
Dedicated Producer
You will be working directly with a producer who manages the entire process, translating your feedback into technical directives and ensuring the project stays on track.
Seamless project management.
Reliable fast turnaround
Our optimised pipelines allow us to deliver full 30-60s spots in days, enabling you to test concepts rapidly without delaying your campaign timeline.
Meet impossible deadlines.
Committed to Innovation
We're constantly developing new workflows to improve fidelity and speed. We test the latest models daily so you get the highest quality output available.
Always best-in-class quality.
Secure & Discreet
We understand the sensitivity of pre-release concepts. Our workflows are secure, private, and NDA-bound. Your IP is safe with us.
Your IP is safe with us.
What it’s like to work with us
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective – and I look forward to continuing the partnership!"
"We are also incredibly grateful for the tremendous support we’ve received from you. The animatics were developed on time and with excellent quality. The process was flawless, and we also appreciate the great work environment and positive energy from day one, even though this was our first collaboration. We’re confident it’s the first of many projects we’ll work on together in the future. Have a great weekend! We’ll be in touch soon about new projects."
Start a
conversation.
Whether you have an upcoming test, a script you need visualised, or just questions about how AI animatics work—we're here to help.
New Business
Studio
205-215 Mare Street
London, E8 3JS