An AI production studio built for speed, scale and quality.
Backed by Myth Studio, a London animation production company, we bring the reliability of an established creative partner to every project. Our focus is photorealistic AI animatics and localisation for advertising research.
Part of an established animation group
Myth Labs is a specialist AI production division of Myth Studio, a London-based animation production company. That foundation matters. It means our team already understood creative briefs, production timelines, and client expectations before AI entered the picture.
When Myth Studio produced its first AI animatic in 2024, the potential for market stimulus testing was clear. Since then, Myth Labs has delivered over 120 animatics for some of the biggest consumer goods brands, with the production discipline and reliability you would expect from an established studio.
Why Myth Labs?
The reliability of an established animation studio, combined with AI workflows built for modern production timelines.
High level creative understanding
We're humans, not robots. We can understand your brief and make sure the correct emotions are conveyed, the pacing feels right, and the creative has the intended effect.
Creative that connects emotionally.
Dedicated Producer
You will be working directly with a producer who manages the entire process, translating your feedback into technical directives and ensuring the project stays on track.
Seamless project management.
Reliable fast turnaround
Our optimised pipelines allow us to deliver full 30-60s spots in days, enabling you to test concepts rapidly without delaying your campaign timeline.
Meet impossible deadlines.
Committed to Innovation
We're constantly developing new workflows to improve fidelity and speed. We test the latest models daily so you get the highest quality output available.
Always best-in-class quality.
Secure & Discreet
We understand the sensitivity of pre-release concepts. Our workflows are secure, private, and NDA-bound. Your IP is safe with us.
Your IP is safe with us.
Founded by James Finlay
James is a creative technologist and public speaker whose career has been defined by one recurring question: how do you bring emerging technology into creative workflows without losing what makes the work good?
Before founding Myth Labs, James built and led Myth Studio, gaining first-hand experience of what agencies and brands actually need from a production partner. That understanding of real-world briefs, timelines, and stakeholder expectations shaped how Myth Labs operates today.
He speaks regularly on the intersection of AI and creative production, advocating for practical adoption over hype. His focus is on building tools and teams that deliver measurable value to clients, not technology for its own sake.
What it’s like to work with us
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective – and I look forward to continuing the partnership!"
"We are also incredibly grateful for the tremendous support we’ve received from you. The animatics were developed on time and with excellent quality. The process was flawless, and we also appreciate the great work environment and positive energy from day one, even though this was our first collaboration. We’re confident it’s the first of many projects we’ll work on together in the future. Have a great weekend! We’ll be in touch soon about new projects."
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Whether you have an upcoming test, a script you need visualised, or just questions about how AI animatics work—we're here to help.
New Business
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205-215 Mare Street
London, E8 3JS