Terms of Service

Privacy Policy

Effective Date: [Date of Policy Going Live]

Welcome to The Animation Station London LTD (“we,” “us,” or “our”). We value your privacy and are committed to protecting the personal data that you share with us through our website. This Privacy Policy explains what data we collect, how we use and share it, and your rights with respect to your information.

1. Who We Are

• Company Name: The Animation Station London LTD
• Business Structure: LLC
• Location: United Kingdom
• Contact Information: If you have any questions about this Privacy Policy or our data practices, please contact us at hello@mythlabs.co.uk.

Since we operate globally, we comply with the UK’s Data Protection Act and the General Data Protection Regulation (“GDPR”) where applicable.

2. Scope of This Privacy Policy

This Privacy Policy applies to our website and any associated services that link to or reference this policy (collectively, the “Service”). By using our Service, you acknowledge you have read and understood this policy.

• Audience: The Service is intended for a global audience.
• Children’s Data: We do not knowingly collect personal data from children under the age of 13 (or the relevant minimum age in your jurisdiction). If you believe a child under this age has provided personal data, please contact us so we can delete it.

3. The Data We Collect

We collect personal data only when you choose to provide it, and through cookies or other tracking technologies where consent is required.

1. Personal Data You Provide
   • Name (when you fill out a form)
   • Email address (when you fill out a form)
   • Phone number (if submitted through our contact form)
   • Company (if submitted through our contact form)
2. Automatic Data Collection (Cookies & Tracking)
   • We use cookies and tracking tools (such as an analytics cookie and the LinkedIn Pixel) to understand how you use our website.
   • While we do not actively log IP addresses or device information on our own servers, third-party analytics providers (e.g., LinkedIn) may automatically collect certain technical data like IP addresses, browser type, and device identifiers for analytics and performance purposes.

We do not collect any sensitive personal data (e.g., health data, government IDs).

4. How We Collect Your Data

• Active Collection:
  • When you voluntarily fill out and submit online forms (e.g., contact or inquiry forms).
• Passive Collection:
  • Through cookies and similar technologies used to analyze site traffic and user behavior (e.g., analytics cookies, LinkedIn Pixel).

We do not create user accounts on this website, nor do we allow user-generated content such as public comments or uploads.

5. Legal Bases for Processing (GDPR)

Under GDPR (where applicable), we rely on several legal bases to collect and process your personal data:

• Consent:
  • For sending you marketing emails or newsletters (where applicable) and using certain analytics cookies (where consent is required).
  • We display a cookie consent banner for analytics/LinkedIn Pixel. By continuing to use the site and dismissing the banner, you consent to these cookies being placed on your device.
• Legitimate Interests:
  • For operating and improving our website, analyzing usage, preventing fraud, and enhancing security.
• Performance of a Contract:
  • If you contact us seeking our services or for inquiries that may lead to a contract, we process your data to communicate with you.
• Legal Obligations:
  • We may process and retain data as required by law or to respond to legal processes.

6. How We Use Your Data

We collect and use your personal data for the following purposes:

1. Responding to Inquiries:
   • If you submit a contact form, we use your data (name, email, phone, company) to respond to your queries.
2. Improving Our Website:
   • We analyze user interactions (through cookies and tracking tools) to enhance the functionality and user experience of our website.
3. Marketing and Communications:
   • Where you have provided consent, we may send you marketing communications about our services or offers. You can opt out at any time.

We do not engage in profiling or automated decision-making that produces legal or similarly significant effects for you.

7. Data Sharing and Disclosure

• Internal Sharing:
  • Personal data may be accessible by personnel within The Animation Station London LTD who need it for their roles (e.g., customer support, marketing).
• External Sharing:
  • Third-Party Services: We use third-party analytics providers (e.g., LinkedIn for analytics) that may collect your data via cookies or other tracking technologies.
  • Compliance with Laws: We may disclose your personal data if required to do so by law or in response to a valid request from a legal authority.
• Sale or Renting of Data:
  • We do not sell or rent your personal data to any third parties.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to improve user experience and analyze website performance. These may include:

• Session Cookies: Temporary cookies that expire when you close your browser.
• Persistent Cookies: Remain on your device for a set period or until you delete them.
• Analytics Cookies: Used for gathering usage information (e.g., LinkedIn Pixel) to help us improve our website.

Managing Cookies

• You can set your browser to refuse some or all cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of our Service may become inaccessible or not function properly.

9. Third-Party Services & Integrations

1. Analytics
   • We use the LinkedIn Pixel (and may use other analytics tools, such as Google Analytics in the future) to help us understand how users interact with our website. These tools may collect IP addresses, browser type, and pages visited.
2. Payment Processors
   • We do not currently process payments on our site; any future payment processing will be handled by third-party payment gateways (e.g., Stripe, PayPal). We will not store any payment information on our servers.
3. Email Marketing
   • If we send marketing or newsletter emails, this may be facilitated by third-party email service providers (e.g., Mailchimp).
4. Other Integrations
   • Any additional integrations will follow the same data protection standards outlined in this policy.

10. Data Retention

We retain personal data:

• For as long as necessary to fulfill the purposes outlined in this Privacy Policy.
• Upon user request, we will delete or anonymize your data, unless we are required by law to keep it longer.

11. Data Security

We implement standard security measures to protect your personal data:

• Encryption (SSL/TLS): Data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) or Transport Layer Security (TLS).
• Best Practices: We follow industry best practices to safeguard against unauthorized access, use, or disclosure of data.

Note: While we take steps to protect your information, no security system is impenetrable. We cannot guarantee the absolute security of our databases or the security of transmissions over the internet.

12. Data Breach Notification

In the event of a data breach that affects your personal data, we will notify you and relevant authorities as required by applicable law. Currently, we do not have a formal internal breach notification process, but we will act promptly to investigate and address any security incidents.

13. International Data Transfers

We generally do not transfer or store your personal data outside the United Kingdom. If in the future we engage processors or services that involve transferring your data outside the UK or EEA, we will ensure that appropriate safeguards (e.g., Standard Contractual Clauses) are in place.

14. Your Rights

Where GDPR or other data protection laws apply, you have the following rights regarding your personal data:

1. Access: You can request a copy of the personal data we hold about you.
2. Correction: You can request that we correct any inaccurate or incomplete data.
3. Erasure: You can request that we delete your data where there is no legitimate reason to continue processing it.
4. Restriction: You can ask us to restrict how we use your data in certain circumstances.
5. Data Portability: Where applicable, you have the right to receive your data in a structured, commonly used, and machine-readable format.
6. Objection: You can object to our processing of your personal data for direct marketing purposes or based on our legitimate interests.

To exercise any of these rights, please contact us at hello@mythlabs.co.uk.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors:

• Notification of Changes: We will post a notice on our website or otherwise notify you if we make significant changes to how we handle your personal data.
• Effective Date: The date at the top of this policy indicates when the policy was last updated. Changes take effect upon posting unless otherwise stated.

16. Consent & Acceptance

By using our website and/or submitting your information via our online forms, you are acknowledging that you have read and understood this Privacy Policy. Where required by law, we will seek your explicit consent (for instance, via our cookie consent banner) before processing your personal data for certain purposes (e.g., analytics, marketing).

17. Dispute Resolution

If you have any concerns about our data practices, please contact us first at hello@mythlabs.co.uk so we can work to address your concerns. If you are located in the UK or European Economic Area, you also have the right to lodge a complaint with your local data protection authority if you believe that your rights have been infringed.

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Third Party Processors

Our carefully selected partners and service providers may process personal information about you on our behalf as described below:
We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include:
(i)Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: http://sopro.io. Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: dpo@sopro.io.”
“Digital Marketing Service Providers

Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your legal rights, please contact us at:

The Animation Station London LTD
Email: hello@mythlabs.co.uk

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