AI Video Production Studio

Creative AI Video Production Studio

Trusted by leading brands and partners

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Myth Labs is a London-based AI video production studio for brands and agencies. We use generative AI to produce photorealistic advertising, brand films and campaign content — delivering production-quality video in days, not weeks. Trusted by global brands including PepsiCo.

What We Do

AI Video Production Services

Campaign Films & TVC

Myth Labs is a London-based AI video production company for brands and agencies, producing photorealistic advertising, branded content and campaign films.

TVC's & Hybrid

Our studio uses generative AI video technology to deliver photorealistic scenes, cinematic lighting and authentic product placement at a fraction of traditional timelines.

AI-generated photorealistic beach scene — example of generative AI video technology for advertising

Social & Short-Form

Whether you need a single AI-produced commercial, a multi-market content programme or a creative exploration across several routes, we deliver with speed and reliability.

AI-generated photorealistic coffee shop scene — example of fast AI video production turnaround

Our Work

Every frame below was produced using generative AI. Photorealistic scenes, authentic product placement, cinematic lighting. This is what AI video production looks like today.

AI video production example: cinematic chocolate product shot with artisan branding and premium packaging

AI video production for brands: laundry detergent ad showing mother and child in domestic setting

AI video production studio output: brunch scene with friends and branded product in natural light

Request a proposal

Interested in AI-powered video production for your project? Enter your email and our team will put together a tailored proposal for you.

Client Work

PepsiCo: AI Video Production Partner

Challenge: PepsiCo's global teams needed high-quality video content across multiple brands and markets, delivered fast enough to keep up with their creative ambitions.

Approach: Myth Labs became PepsiCo's AI video production partner, producing content for Pepsi, 7UP and other brands using generative AI. We embedded into their creative workflow as a reliable extension of their team.

Result: Production-quality AI video delivered in 5 days or less. Faster creative cycles, more content produced per quarter, and the flexibility to explore more directions per project.

"
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective."
Cathy Graham KiddSenior Marketing Director, Pepsi Global

Result

More creative directions, delivered in days

Got a brief? Get a free estimate in 24 hours

Tell us what you need and we'll come back with a quote, timeline, and approach.

Common Questions

Frequently Asked Questions

General

How does AI video production differ from traditional video production?

AI video production uses generative AI to create photorealistic visuals, characters and environments from scripts and references. It opens up new creative possibilities and allows you to explore more directions in less time, with high-quality video delivered in days rather than weeks.

What do you need from us to get started?

At minimum, a script or creative brief and a sense of timing. Ideally, also visual references, casting notes, brand guidelines and any platform or format specs. We can work from rough inputs and help develop the visual direction if needed.

Can you match our brand guidelines and existing campaign look?

Yes. We work from your brand book, colour palette, typography and existing campaign materials to ensure consistency. Character design, wardrobe and environments are all customised to match your creative direction.

Who owns the rights to the final video?

You do. Full usage rights for the agreed scope are transferred on delivery. We can discuss specific licensing arrangements for broader usage if required.

Who does Myth Labs work with?

We work with brands, marketing teams, agencies and production companies who need high-quality video content delivered reliably and fast. Typical clients include global brand teams producing campaign content at pace, marketing directors who need video without long lead times, innovation teams visualising new products and concepts, and regional teams producing localised content at scale.

Do you work with agencies and production companies?

Yes. We regularly partner with creative agencies bringing pitch ideas to life with near-final visuals, media agencies needing fast and high-quality content production, production companies expanding their capabilities with AI, and content studios scaling output without compromising quality.

What We Produce

What types of video do you produce?

We produce photorealistic ad campaigns for TV, digital and social; hero brand films and content series; multi-market localised versions with different casting, voiceover and cultural cues; product launch videos; pitch and presentation visuals; and short-form social and digital content.

Can you produce ad campaigns with AI?

Yes. We produce photorealistic video ads for TV, digital and social. You can produce finished creative or explore multiple directions before committing to a final route.

Do you produce content for social media?

Yes. We produce short-form video for social platforms, digital ads and online content. Scaled production without compromising on quality.

Can you produce videos for multiple markets and languages?

Yes. Multi-market versioning is a core part of what we do. We produce localised versions with different casting, voiceover, supers and cultural cues. See our localisation service for more details. View localisation service.

What formats and resolutions do you deliver?

We deliver in all standard broadcast and digital formats, including MP4, MOV and ProRes. Resolution options include HD and 4K depending on the use case. We can also provide specific format requirements for social channels, digital platforms or broadcast.

Process & Pricing

What is your production process?

Our process has six stages: (1) Brief — you share your script, references and timing while we scope the project. (2) Direction — you approve casting, locations and look while we develop the visual direction. (3) Create — we produce the first-pass video using AI-assisted production. (4) Refine — one or two feedback rounds with fast iteration. (5) Version — we produce cut-downs, market versions and platform edits. (6) Deliver — final files in agreed formats, ready to use. See our full workflow guide.

How long does a typical project take?

Most projects are delivered within 5 to 10 working days from approved brief to final output. Rush turnarounds are available for urgent timelines. Multi-version or multi-market projects may take longer depending on scope.

How do you price AI video production?

We quote per project, not per second of video. Pricing depends on video length and complexity, the number of creative versions, market versions required, level of realism, timeline and revision scope. Standard delivery is 5 to 10 days with expedited options available. We provide estimates within 24 hours of receiving your brief. Get a quick estimate.

How many revision rounds are included?

Most projects include one or two focused rounds of feedback. Because AI production allows rapid iteration, revisions are turned around quickly. Additional rounds can be arranged if needed.

Related Services & Resources

A quick path to the other services and guides most teams explore alongside AI video production.

AI Animatics

Specialised animatic production for campaign development and creative alignment.

AI Localisation

Multi-market versioning with localised casting, voiceover and cultural adaptation.

AI Production Overview

A guide to how AI is changing video production for advertising and branded content.

AI Trust & Governance

How we handle IP, data protection, and ethical AI production.

About Myth Labs

Meet the team behind the studio and our approach to AI production.

AI Consulting

Strategic guidance to help your brand adopt AI across creative workflows.

Myth Labs is a London-based AI video production company and a sister agency of the animation production company Myth Studio. We work with clients worldwide and support teams across time zones. Learn more about us or read our AI Trust & Governance commitments.

Start Your Next Project

Whether you need a single campaign film or a full production programme across markets, Myth Labs delivers AI video with the quality, flexibility and speed your team needs.

We respond within 24 hours. Most projects start within a week of briefing.

Start a Project