Skip to content
Myth Labs AI production showreel
AI Video Production Studio

AI Video Production Company in London for Brands & Agencies

Trusted by leading brands and partners

PepsiCoPepsi7UPCopa90Revolt LondonSpringtimeKlick HealthNestlé
Start a Project

Myth Labs is a London-based AI video production studio for brands and agencies. We use generative AI to produce photoreal AI video, brand films and broadcast-ready AI commercials in the UK, delivering production-quality video in days, not weeks. Trusted by global brands including PepsiCo.

What We Do

AI Video Production Services

Campaign Films & TVC

Myth Labs is a London-based AI video production company for brands and agencies, producing photorealistic advertising, branded content and campaign films.

Hybrid AI Animation

In collaboration with Myth Studio, the animation studio in our group, we use a hybrid process that combines traditional CGI production with AI motion. This creates artistically beautiful animations with the speed and power of AI.

AI Hybrid animation created for Nestlé Compleat, in collaboration with Klick.

NestléKlick Health

Social & Short-Form

Whether you need a single AI-produced commercial, a multi-market content programme or a creative exploration across several routes, we deliver with speed and reliability.

AI-generated photorealistic coffee shop scene — example of fast AI video production turnaround

Our Work

Every frame below was produced using generative AI. Photorealistic scenes, authentic product placement, cinematic lighting. This is what AI video production looks like today.

AI video production example: photorealistic cosmetics laboratory scene with skincare product placement for beauty brand
Beauty
AI video production example: cinematic chocolate product shot with artisan branding and premium packaging
FMCG
AI video production for advertising: street food market scene with hot sauce brand product placement
Food
AI video production for brands: family wellbeing and home care scene representing pharma and health categories
Pharma
Generative AI video production: Mediterranean kitchen scene with premium drink and rustic food styling
Drinks
AI video production studio output: brunch scene with friends and branded product in natural light
Lifestyle
Process

How we produce AI video

A five-stage process from brief to broadcast-grade delivery, typically in five to ten working days.

  1. 1

    Brief

    You share the script, references, market and timing. We scope length, number of routes, deliverables and any localisation needs.

  2. 2

    Storyboard and pre-visualisation

    Our AI directors generate a photoreal storyboard and pre-vis frames. You approve casting, locations, wardrobe and overall look before any video is rendered.

  3. 3

    AI generation

    Approved frames drive generative video, voice and sound. The team composites scenes, builds transitions and assembles the first-pass cut for review.

  4. 4

    Direction and QA

    Producers and AI directors review every shot for brand fit, ASA and CAP compliance, talent likeness and technical quality. One or two focused feedback rounds with you are turned around in days.

  5. 5

    Delivery and localisation

    We master to broadcast-grade specs, deliver in the formats and resolutions you need, and produce per-market variants with localised voiceover, supers and cultural cues.

Industries

Industries we work with

Briefs we regularly produce AI video for. Get in touch for category-specific examples and references.

FMCGBeveragesBeautyPharma & HealthFoodLifestyle

Request a proposal

Interested in AI-powered video production for your project? Enter your email and our team will put together a tailored proposal for you.

Client Work
PepsiCo logo
Pepsi logo7UP logo

PepsiCo: AI Video Production Partner

Challenge: PepsiCo's global teams needed high-quality video content across multiple brands and markets, delivered fast enough to keep up with their creative ambitions.

Approach: Myth Labs became PepsiCo's AI video production partner, producing content for Pepsi, 7UP and other brands using generative AI. We embedded into their creative workflow as a reliable extension of their team.

Result: Production-quality AI video delivered in 5 days or less. Faster creative cycles, more content produced per quarter, and the flexibility to explore more directions per project.

"

"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective – and I look forward to continuing the partnership!"

Cathy Graham Kidd, Senior Marketing Director at Pepsi Global
Cathy Graham KiddSenior Marketing Director, Pepsi Global
AI-generated image: Hand holding Pepsi bottle at outdoor event, example of AI video production for beverage brand campaign
Result

More creative directions, delivered in days

Pricing at a glance

What AI video production costs

Brief-led, quoted per project. Three common shapes of engagement.

Boardomatic research test

£4,000 to £8,000

per route

Lightweight research animatic to test creative routes before committing production budget. Photoreal animatics sit higher in the £4,000 to £15,000 research band.

Turnaround: 5 to 10 working days

Single-market broadcast

£15,000 to £45,000

per asset

One hero spot, 15 to 60 seconds, full sound design and edit variants.

Turnaround: 2 to 4 weeks

Multi-market broadcast

£40,000 to £120,000+

per campaign

Hero plus cutdowns, social variants and market versions with usage included.

Turnaround: 4 to 8 weeks

See the full pricing breakdown

Got a brief? Get a free estimate in 24 hours

Tell us what you need and we'll come back with a quote, timeline, and approach.

No commitment required
Common Questions

Frequently Asked Questions

About Myth Labs

What is an AI video production studio?
An AI video production studio uses generative AI as part of a professional production workflow to create commercials, campaign films, brand films and social content. At Myth Labs, every project is directed by producers, AI directors and editors.
Is Myth Labs an AI video production company or an AI tool?
Myth Labs is a full-service AI video production company, not a DIY video generator. You brief us, and our team handles creative direction, AI production, editing, sound, finishing and delivery.
Do you produce AI commercials?
Yes. We produce AI commercials, campaign films, product films and social-first video assets for brands and agencies.
Do you work with creative agencies?
Yes. We work with agencies as a specialist AI video production partner, supporting pitches, campaign routes, social content, localisation and high-speed production needs.
How much does AI video production cost?
AI video production is quoted per project based on length, complexity, number of scenes, versions, localisation requirements, realism level and delivery timeline. Myth Labs provides a tailored estimate after reviewing the brief. See the full pricing breakdown.

General

How does AI video production differ from traditional video production?
AI video production uses generative AI to create photorealistic visuals, characters and environments from scripts and references. It opens up new creative possibilities and allows you to explore more directions in less time, with high-quality video delivered in days rather than weeks.
What do you need from us to get started?
At minimum, a script or creative brief and a sense of timing. Ideally, also visual references, casting notes, brand guidelines and any platform or format specs. We can work from rough inputs and help develop the visual direction if needed.
Can you match our brand guidelines and existing campaign look?
Yes. We work from your brand book, colour palette, typography and existing campaign materials to ensure consistency. Character design, wardrobe and environments are all customised to match your creative direction.
Who owns the rights to the final video?
You do. Full usage rights for the agreed scope are transferred on delivery. We can discuss specific licensing arrangements for broader usage if required.
Who does Myth Labs work with?
We work with brands, marketing teams, agencies and production companies who need high-quality video content delivered reliably and fast. Typical clients include global brand teams producing campaign content at pace, marketing directors who need video without long lead times, innovation teams visualising new products and concepts, and regional teams producing localised content at scale.
Do you work with agencies and production companies?
Yes. We regularly partner with creative agencies bringing pitch ideas to life with near-final visuals, media agencies needing fast and high-quality content production, production companies expanding their capabilities with AI, and content studios scaling output without compromising quality.

What We Produce

What types of video do you produce?
We produce photorealistic ad campaigns for TV, digital and social; hero brand films and content series; multi-market localised versions with different casting, voiceover and cultural cues; product launch videos; pitch and presentation visuals; and short-form social and digital content.
Can you produce ad campaigns with AI?
Yes. We produce photorealistic video ads for TV, digital and social. You can produce finished creative or explore multiple directions before committing to a final route.
Do you produce content for social media?
Yes. We produce short-form video for social platforms, digital ads and online content. Scaled production without compromising on quality.
Can you produce videos for multiple markets and languages?
Yes. Multi-market versioning is a core part of what we do. We produce localised versions with different casting, voiceover, supers and cultural cues. See our localisation service for more details. View localisation service.
What formats and resolutions do you deliver?
We deliver in all standard broadcast and digital formats, including MP4, MOV and ProRes. Resolution options include HD and 4K depending on the use case. We can also provide specific format requirements for social channels, digital platforms or broadcast.

Process & Pricing

What is your production process?
Our process has six stages: (1) Brief — you share your script, references and timing while we scope the project. (2) Direction — you approve casting, locations and look while we develop the visual direction. (3) Create — we produce the first-pass video using AI-assisted production. (4) Refine — one or two feedback rounds with fast iteration. (5) Version — we produce cut-downs, market versions and platform edits. (6) Deliver — final files in agreed formats, ready to use. See our full workflow guide.
How long does a typical project take?
Most projects are delivered within 5 to 10 working days from approved brief to final output. Rush turnarounds are available for urgent timelines. Multi-version or multi-market projects may take longer depending on scope.
How do you price AI video production?
Myth Labs pricing is brief-led. Research animatics sit between £4,000 and £15,000 per route. Broadcast campaigns, including per-market localisation, sit between £15,000 and £120,000+ depending on scope. We quote per project rather than per second of video, factoring in length, creative versions, market versions, level of realism, timeline and revisions. Standard delivery is 5 to 10 days with expedited options available. See the full pricing breakdown.
How many revision rounds are included?
Most projects include one or two focused rounds of feedback. Because AI production allows rapid iteration, revisions are turned around quickly. Additional rounds can be arranged if needed.

Compliance & Rights

Are Myth Labs ads compliant with ASA and CAP code rules?
Yes. Every campaign asset we deliver is produced to meet ASA and CAP code requirements for UK advertising, including substantiation of claims, responsible imagery and category-specific rules. We work with your legal and clearance teams before broadcast. Read more on ASA and CAP for AI ads.
Who owns the intellectual property in AI-generated assets?
You own the IP in the final delivered assets for the agreed usage. Myth Labs assigns rights on delivery and indemnifies the work against third-party IP claims for the agreed scope. We document model, prompt and asset provenance for every project so the rights trail is clear.
How do you handle talent rights and likeness for AI characters?
AI-generated characters used by Myth Labs are not based on identifiable real people. Where a campaign uses a real performer, we secure full talent rights for AI use, voice cloning and likeness in the agreed markets and media before production. Reference talent and casting libraries are licensed for the intended use.
What about music and sync licensing?
Music in Myth Labs deliveries is either bespoke-composed, licensed from a commercial production music library for the agreed media and territory, or supplied by your music partner. We do not clear sync rights for major label tracks in-house unless explicitly scoped. Sound design and Foley are produced in-house and assigned with the master. More on multi-market versioning.
What AI models and training data do you use?
Myth Labs uses a curated stack of commercial generative video, image and voice models with documented training data provenance and commercial use terms. We avoid models with unresolved IP disputes for client deliveries and review our stack quarterly as the legal landscape evolves. See our AI Trust and Governance page.

Related reading

Pillar guide, comparison, decision framework and the production workflow that sit alongside this service.

The AI Video Production Guide 2026

Our pillar guide to commissioning AI video production this year.

AI vs Traditional Production

Head-to-head comparison on cost, speed, casting and where each wins.

When to Use AI Video Production

A three-question decision framework for triaging your brief.

AI Video Production in London

Our London studio and how we work with UK and global teams.

AI Production Overview

A primer on how AI is changing video production for advertising.

Script to Screen Workflow

The six-step workflow we use to take a brief to a finished film.

Related Services & Resources

A quick path to the other services and guides most teams explore alongside AI video production.

AI animatics preview

AI Animatics

Specialised animatic production for campaign development and creative alignment.

AI localisation preview

AI Localisation

Multi-market versioning with localised casting, voiceover and cultural adaptation.

AI production overview preview

AI Production Overview

A guide to how AI is changing video production for advertising and branded content.

AI trust and governance preview

AI Trust & Governance

How we handle IP, data protection, and ethical AI production.

Myth Labs team preview

About Myth Labs

Meet the team behind the studio and our approach to AI production.

AI consulting preview

AI Consulting

Strategic guidance to help your brand adopt AI across creative workflows.

Myth Labs is a London-based AI production studio and a trading name of The Animation Station London Limited (09367574). Part of the Myth Group, alongside the animation production company Myth Studio. We work with clients worldwide and support teams across time zones. Read more about Myth Labs or our AI Trust & Governance commitments.

Start Your Next Project

Whether you need a single campaign film or a full production programme across markets, Myth Labs delivers AI video with the quality, flexibility and speed your team needs.

We respond within 24 hours. Most projects start within a week of briefing.

Start a Project