AI Production Studio, London

Test more creative concepts.
In less time. At lower risk.

Photorealistic AI animatics delivered in days, not months. Same price as traditional illustrated animatics, with cinematic quality that lets consumers react to the idea, not the production.

Book a 15-minute intro See the comparison

5-10days

Brief to final delivery

£12.5k

Per animatic, at parity with traditional

More concepts tested per budget cycle

£6k

Per localisation variant

Trusted by leading brands and partners

Sound familiar?

The creative testing process is broken

Marketing Directors and Brand leads across FMCG, pharma and automotive face the same constraints. The tools have not kept up with the pace your teams need.

Budget & volumeMarketing Dir.

You can only afford to test one or two concepts

Traditional animatics cost £15-25K+ each and take 4-8 weeks. So you pick the 'safest' route, not the best one. Fewer concepts tested means riskier go/no-go decisions.

Research qualityMarketing Dir.

Illustrated animatics bias your research

Consumers react to production quality, not the idea. Sketchy, artificial-looking stimulus material means your research data reflects the medium, not the message.

Multi-market consistencyBrand Dir.

Every market gets a different production quality

Localisation is slow and expensive, so global campaigns launch with untested local variants. Comparing like-for-like across markets is nearly impossible when each uses a different production method.

Speed to insightMarketing Dir.

Research timelines lag behind campaign deadlines

By the time animatics are produced and research is fielded, the campaign window has narrowed. Leadership wants evidence-based decisions, but the process can not keep up.

Client Work

PepsiCo Global Partnership

Myth Labs works with PepsiCo's global brands to deliver research-ready AI-driven pre-visualization across multiple markets, enabling faster decision-making and more efficient creative testing.

"
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective – and I look forward to continuing the partnership!"
Cathy Graham KiddSenior Marketing Director, Pepsi Global

Result

AI content delivered in 5 days or less

Same price. 10x faster. Photorealistic.

Myth Labs pricing is set at parity with traditional illustrated animatics. The decision becomes about speed, quality and volume, where we win decisively. Read our full comparison.

Traditional

Myth Labs

Timeline

4-8 weeks

5-10 working days

Cost per animatic

£15,000-25,000+

£12,500

Visual quality

Illustrated / sketched

Photorealistic / cinematic

Localisation cost

£8,000-15,000 per variant

From £6,000 per variant

Concepts testable per £50K

2-3 routes

4-5 routes + variants

Consumer reaction

Reacts to style, not the idea

Tests the idea, not the production

The maths for brand teams: A £50K testing budget buys you 2-3 traditional animatics, or 4 AI animatics plus 3-4 localisation variants. More concepts, more markets, same spend.

Got a brief? Get a free estimate in 24 hours

Tell us what you need and we'll come back with a quote, timeline, and approach.

Predictable Process

From brief to testing-ready film in 10 days

A structured process designed for enterprise teams. Clear approvals, no scope creep, procurement-ready documentation at every stage. See our full workflow guide.

Brief & Align

Share your script, storyboard or concept. We confirm deliverables, timelines and export specs within 24 hours.

Day 1

Concept Development

Casting, locations and visual direction established through AI-generated stills and mood boards for your approval.

Days 2-3

AI Animatic Build

Shot-by-shot photorealistic imagery assembled with audio, motion design and edit. First draft delivered.

Days 4-7

Refine & Approve

Structured feedback rounds. Transitions, pacing and details refined. Stakeholder review built in.

Days 7-9

Deliver & Test

Final films in agreed formats. Market and length variants delivered. Ready for your research partner.

Day 10

Example Frames

Every frame below was built using AI tools. Photorealistic shots, authentic product placement, cinematic lighting — all part of our pre-visualization process.

AI animatic example: photorealistic beach shot with product placement

AI animatic example: baking shot with product placement

AI animatic example: lounge shot with lifestyle branding

AI animatic example: family scene with playful campaign theme

Every shot from our London AI studio.

Built for how brand teams actually work

Whether you are running multi-route testing or rolling out across 10 markets, the workflow stays the same.

Marketing Dir.

Multi-route campaign testing

Test 4-5 creative routes instead of 2. More data, better decisions, same budget.

Brand Dir.

Multi-market localisation

Consistent, research-grade creative across every market. Different casts, languages and cultural cues, produced from a single core build.

Marketing Dir.

NPD & repositioning launches

Validate new product or brand repositioning creative before committing full production budgets.

Brand Dir.

Board-level creative decisions

Photorealistic stimulus that gives leadership the confidence to sign off, not just a storyboard and a promise.

See what your next campaign
could look like

Book a 15-minute call. We will walk you through the process, show relevant examples, and give you a ballpark quote on the spot.

Book your intro call Already know what you need? Build your brief

No obligation

Ballpark quote on the call

Examples from your category

Learn More

Frequently Asked Questions

Everything you need to know about AI animatics, our process, and how we compare to traditional methods.

What does Myth Labs produce?

Myth Labs specialises in animatic and AI-driven content for advertising. Our focus is TV, online video and social campaigns, from pre-visualization through to final delivery.

AI Animatics & Test Commercials - Photorealistic or stylised AI animatics for ad testing and research.
Boardomatics & Photomatics - Storyboard-based films for illustrative briefs.
Market & Length Variants - Efficient versioning for markets and channels. See localisation.

What are typical use cases for animatics?

Scenarios where clients typically commission our London studios:

Multi-Route Campaign Testing - Testing-ready versions of several creative routes.
Concept & Ad Testing - Ad testing with research partners.
Pitches & Presentations - Pitch animatics for high-stakes presentations.
Multi-Market Localisation - Multiple markets with different casts and supers.
Complex Creative Ideas - Visualising ambitious briefs before committing to full budgets.

What are the key benefits of working with Myth Labs?

We understand client workflows, approvals processes, and campaign timelines.

For Brands

Reliable turnarounds
Multiple routes in one project
Testing-ready outputs
Consistent global quality

For Agencies

Fast turnaround for pitches
Photoreal or stylised options
Scalable multi-market production
Clear review stages

How do your animatics work with ad testing and research?

Our animatics work with your existing evaluation partners and insights teams. Learn more.

Formats your evaluation partners use
Works alongside brands and testing suppliers
Optimised for quant, focus groups and mixed-method

AttentionRecallBrand fitClarityEmotionIntent

What do you need from us to start an animatic?

At minimum, a script or storyboard and a sense of timing. Ideally, also visual references, casting notes, market requirements and any partner specs. We can work from rough inputs and help generate the pre-visualization direction if needed.

How long does an animatic usually take?

Most animatics are delivered within 5 to 10 working days from approved brief to final output. Rush turnarounds are possible for urgent timelines. Multi-route or multi-market briefs may take longer depending on scope.

How do you price projects?

Pricing depends on length, complexity and number of routes or versions. We typically quote per brief rather than per second. We are happy to provide a quick estimate once we understand the scope.

Can you work with our existing creative agency and research partner?

Yes. We regularly collaborate with creative agencies, media agencies and insight suppliers. We fit into your existing workflow rather than replacing it.

Can you handle different markets and languages?

Yes. We produce localised versions with different casting, voiceover, supers and cultural cues. Multi-market versioning is a core part of what we do.

What levels of realism or style can you deliver?

We can deliver photorealistic animatics that look close to finished films, or more stylised or illustrative treatments depending on the brief. We discuss the right approach for each campaign.

Can you still produce boardomatics or photomatics?

Yes. If a boardomatic or photomatic better suits your brief, we can deliver those formats. AI-powered production is our specialism, but we are flexible on approach.

How do AI-driven methods compare to traditional approaches on cost and speed?

Traditional methods took weeks and cost a surprising amount. With AI-driven tools, turnaround drops to days and costs are significantly lower, making it practical to pursue more creative routes within the same budget. The speed of animatic creation means brands can test directions that previously would not have made it past the planning phase.

Why does visual fidelity matter for market evaluation?

High-fidelity AI output means you are evaluating something that looks like the finished film. Brands get a better sense of what their spot will actually look like before committing, leading to more reliable data and stronger stakeholder buy-in.

Can collaborators work in real time on AI-driven content?

Yes. Our platform allows live iterations during creative reviews, enhancing collaboration and efficiency. Stakeholders and users can refine and iterate together, ensuring the review is faster and more productive. Everyone — from the producer to the brand lead — stays aligned throughout.

What level of creative control do our tools offer?

Our tools give you complete control over camera angles, character movements and compositional detail. AI can automate camera movements such as zooms, pans and tracking without manual keyframing, and can analyse narrative structures to suggest optimal timing based on dialogue and emotional beats.

How does a storyboard differ from an animatic?

A storyboard is a series of illustrated panels arranged in sequence to outline the narrative of a video or film. An animatic takes a storyboard a step further by adding motion, timing and sound, creating a dynamic pre-visualization of the final production.

Can AI support different creative styles?

Yes. AI enables rapid exploration of vastly different creative styles. Our tools can support both 2D and 3D directions, providing flexibility across photorealistic, illustrative and stylised approaches.

Are traditional methods still relevant?

Traditional methods still have a place, but for most testing scenarios AI-driven approaches offer significant advantages: faster turnaround, lower cost per route, near-photorealistic fidelity and rapid iteration. Where older methods delivered static or low-fidelity results, AI delivers broadcast-quality previews in days with greater creative flexibility.

How does the storyboard-to-animatic pipeline function?

The pipeline involves defining scene and shot motion from your storyboard, generating imagery that matches the creative direction, adding audio design and voiceover, and refining the final output through focused feedback rounds. AI streamlines the entire production pipeline, enabling an end-to-end approach where each phase is accelerated while human creatives maintain quality and narrative control.

What tools does Myth Labs use to create animatics?

We use a proprietary AI pipeline that combines generative AI with professional editing, audio and compositing software. Our tools generate imagery, assemble frame sequences and deliver polished video output — all within a user-friendly studio environment. We do not offer a self-serve prompt service; instead, our team takes command of the tools on your behalf.

How does pre-visualization work?

Pre-visualization is building a preliminary draft of your commercial before full commitment. AI pre-visualization lets you see realistic scenes, cast likenesses and product placement on screen before a single frame is shot. This saves significant cost at every step.

Can we upload our own storyboard or script to start?

Yes. You can upload your storyboard, script or creative brief directly, and our studio will use that as the foundation. Whether you provide detailed AI generated storyboards, rough sketches or just a written brief, we adapt our process to meet you where you are.

What audio and music options are available?

We offer full audio and music composition as part of every project. This includes licensed music, bespoke audio design, voiceover recording and mixing. The right audio makes an amazing difference to how audiences engage with your work.

How does AI imagery compare to traditional stills?

AI generated visuals and imagery are a significant step beyond traditional stills. Where older methods relied on flat, illustrative stills, AI brings scenes to life with motion, depth and cinematic lighting — creating natural flow and a richer, more immersive experience.

Can Myth Labs deliver AI content for social and digital campaigns?

Yes. We deliver AI content for social media, digital advertising and branded content. Our studios deliver content for every screen — from TikTok to TV — with the same level of craft and creativity you would expect from a full-service house.

What form does the final delivery take?

Final files are delivered as broadcast-quality video, exported in whatever format your partner requires. We deliver films in multiple lengths and market variants, ready for on-screen presentation or internal review.

Can AI-driven content elevate pitch presentations?

Absolutely. AI-driven content elevates pitches by giving the presenter — whether a creative director, producer or account lead — a photorealistic preview. It is particularly beneficial for rapid prototyping on a limited budget, letting you explore more directions before committing. We regularly help teams build compelling pitch films that bring concepts to life and win new business.

What is an AI pipeline for animatic production?

It is the end-to-end sequence of methods and phases that takes a brief through to finished animatic. Ours combines AI, compositing, audio design and review loops into a single streamlined workflow — so every phase feeds cleanly into the next.

How do AI generated storyboards fit into the process?

They allow us to translate a brief into a full frame-by-frame sequence in hours rather than days. Each board serves as the creative foundation before motion, timing and audio are layered on to build the final animatic.

Why move beyond static images for campaign evaluation?

Still photography can only convey so much. Motion, pacing and sound are what viewers actually respond to, so evaluating with a moving animatic gives far more reliable insight into how a campaign will perform in market.

Do you offer a prompt service?

No. We are a full-service studio, not a self-serve platform. Our team handles every step — from creative direction through to final delivery — so you get broadcast-quality output without needing to learn or manage AI technology yourself.

Test more creative concepts.In less time. At lower risk.